Smart Retail:
How Technology is Transforming the
In-Store Experience

The ability to modernize retail stores and create seamless in-store experiences is how retailers stay competitive in today’s environment.

With rapidly evolving consumer expectations, it's essential for companies to embrace technology solutions for retail that enhance efficiency, engage customers and deliver exceptional service.

This is where Zebra Technologies’ innovative endpoints, like the PD20 card reader and KC50 Android kiosk, paired with TRG’s industry-leading retail technology services, come into play.

Where Retail’s Technology Transformation Stands

According to a 2024 study by PwC, over 54% of consumers prefer to make their final purchase in-store after researching online, while 40% use online marketplaces for the final purchase. Retailers need to have a clear focus on optimizing the in-store customer experience and their online omnichannel strategy. Shoppers today expect convenience, speed and personalization, driving demand for retail tech solutions that can meet these expectations.

What Retailers Need to Know

To reduce kinks in retail operations and implement key technological advancements for retail, here are some essential considerations: 

/ 01. ENHANCE PAYMENT FLEXIBILITY

Consumers expect a frictionless, fast checkout experience.

Mobile payment solutions are essential to prevent missed opportunities and improve satisfaction. Customers expect mobile payment options, and providing that seamless experience will keep them coming back. The ability to accept payments anywhere in-store like Zebra’s PD20 card reader is a game-changer. 
 

/ 02. MASTER OMNICHANNEL FULFILLMENT 

Ayden Index’s Retail 2024 report noted that 49% of businesses that connect their backend systems reported increased sales.

Today’s customers expect to interact with brands across multiple channels, and transition seamlessly. Integrated systems are critical to delivering consistent, streamlined service across all touchpoints.  Whether ordering online and picking up in-store, or checking out through a self-service kiosk, make sure your endpoint technology is integrated.
 

/ 03. DRIVE EFFICIENCY WITH SELF-SERVICE

Labor shortages and increasing operational demands mean that self-service solutions can help retailers maintain efficiency, reduce queues and improve customer flow during busy periods.

Reducing the need for human interaction at critical bottlenecks (like checkout) can lead to a smoother, more efficient shopping experience. The KC50 self-service kiosk allows retailers to empower customers with easy-to-use self-checkout technology.

How Retailers Can Avoid Failure with the Right Technology

Retailers who fail to keep pace risk losing out to competitors who can deliver these modern shopping experiences. We know what’s right for retailers. Technology from Zebra like the PD20 and KC50 keep retailers at the forefront of a modern transformation, empowering them to offer more flexible, fast, and customer-centric experience. 

What makes Zebra’s technology ideal for a modern retail transformation?

Now is the time to modernize your retail store and we know who should you turn to for support.

Zebra’s cutting-edge solutions provide the tools for success, and TRG provides end-to-end support for all Zebra endpoints including the PD20 and KC50. We ensure these devices are deployed, managed and supported seamlessly. Our unmatched expertise in retail technology management allows us to deliver complete solutions that elevate the in-store customer experience. TRG ensures that these new technologies are not only implemented but continually optimized for success.