The restaurant industry faces the challenge of heightened demand as we’ve seen over 20% growth in the industry.
With this comes increasing costs for businesses and increased expectations from customers.
How should you, a restaurant leader, adapt? Transform your technology.
95% of you agree that restaurant technology improves your business efficiency. You’re right. From quick serve restaurants and fast casual to sit down, restaurants that undergo a digital transformation with the adoption of technology and innovative digital solutions will dominate. The future is led by those that use technologies to meet customer expectations.
A digital transformation allows restaurants to dominate in three areas: customer experience, increasing the bottom line and operational efficiency.
Based on where you need the most support, here are a few recommendations that will help significantly boost your restaurant's performance in each aspect.
/ 01. Customer experience
Integrate advanced point of sale (POS) systems like contactless payments for more seamless customer interactions.
These new systems allow you to cater to the modern customer's need for convenience while streamlining operations, transactions and reducing wait times. They also enhance customer engagement through digital loyalty programs that offer personalized rewards based on behavioral data. Just don’t forget about security for a seamless, contactless transition. Safeguard customer information and ensure secure transactions with robust encryption, PCI compliance and regular audits.
Utilize mobile ordering applications to increase customer convenience.
Mobile apps tailor recommendations to improve guest satisfaction, boost efficiency and allow customers to place orders quickly. They improve order accuracy, showing a commitment to exceptional customer service. Leveraging AI within your mobile app can help increase upselling opportunities with personalized menu suggestions.
/ 02. Increasing the bottom line
Leverage self-service kiosks for improved order accuracy and speed.
By allowing customers to enter their own orders, you’re minimizing human error and addressing labor shortages, which helps with the bottom line. Customers also benefit from bypassing traditional lines, especially during peak hours, resulting in quicker service. Like mobile apps, kiosk orders can be customized for individual dietary needs and preferences as diners control their meal choices.
Adopt digital menu boards to showcase promotions and menu features.
Showcase dynamic content like menu items and promotions. At least 70% of U.S. consumers indicate that their food preferences are driven primarily by what they encounter on restaurant menus. Digital menu boards offer opportunities for upselling and can highlight premium items or limited time offers at strategic moments—or in real-time. Additionally, digital boards streamline menu modifications, making operations more efficient and cost-effective.
70% of U.S. consumers indicate that their food preferences are driven primarily by what they encounter on restaurant menus.
/03. Operational efficiency
Rugged endpoints fit into every aspect of your restaurant.
Rugged devices enhance efficiency and resiliency in various high-demand areas. In the kitchen, rugged devices and other kitchen display systems can endure high temperatures and exposure to liquids or grease. On countertops, their spill-proof and shock-resistant features ensure that systems continue to handle high order volumes without failing. In drive-thru settings, rugged technologies offer outdoor durability against weather conditions and facilitate quick, clear communication.
Automate inventory management for more efficient operations.
Back-end technology solutions like automated inventory management and data analytics optimize operations and decision-making. Utilizing innovative technology like RFID and inventory management software will optimize your stock levels, reduce food waste and enhance profit margins. Harnessing the power of automation leads to cost efficiency and streamlined operations and empowers restaurant owners to focus on enhancing the overall customer experience.
/ 04. Increasing the bottom line
Operational efficiency
Rugged devices enhance efficiency and resiliency in various high-demand areas. In the kitchen, rugged devices and other kitchen display systems can endure high temperatures and exposure to liquids or grease. Kitchen display systems allow your staff to deliver orders exactly as requested by customers, ensuring smooth workflow. On countertops, their spill-proof and shock-resistant features ensure that systems continue to handle high order volumes without failing. In drive-thru settings, rugged technologies offer outdoor durability against weather conditions and facilitate quick, clear communication.